Apple And Didi: Redefining Transportation

Transportation is the next big thing in technology. A week almost doesn’t go by without a major announcement regarding a new electric vehicle, self-driving technology or ride-sharing investment. The industry is on the cusp of a massive change driven by technology and no one wants to be left behind, whether you are a traditional auto maker from Detroit, Silicon Valley blue chip, or e-commerce giant from China. Apple (NASDAQ:AAPL) is not an exception with its rumored Project Titan electric vehicle being widely considered the worst-kept secret in Silicon Valley. The company’s involvement in the auto business would make much sense. Apple looks at entering new industries to innovate and remain relevant (the ultimate success for a technology company), while its unparalleled balance sheet, core competency in designing innovative products and…


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