Apple Acquires Startup That Can Analyze Your Smile

Emotient has mastered their facial-recognition software to be used for advertising purposes, audience response, research and media testing, said its website. (Photo : Andrew Burton / Getty Images) Emotient, an artificial intelligence startup, has been acquired by Apple Inc. This company has a technology that specializes in face recognition and interprets people’s emotions as they watch videos or other media. Apple officially confirmed the purchase of the company on Thursday without revealing much about its terms of their deal or how they plan to use the technology. Emotient has mastered their facial-recognition software to be used for advertising purposes, audience response, research and media testing, said its website. Artificial intelligence has become an important field for Apple as it aims to build intelligent software that can tie its numerous products…


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