Apple acquires ‘Emotient’ facial expression & emotion detection technology

By Jack Phillips on Jan 17, 2016 with Comments 0 Apple Inc. has acquired Emotient, a startup company that is able to analyze facial expressions to read emotions using artificial intelligence. Apple has purchased Emotient, a San Diego-based maker of facial expression recognition software that can detect emotions. The Emotient deal, reported earlier by the Wall Street Journal, fits with Apples strategy of acquiring smaller companies with promising technology that can be integrated into future devices. Commenting on the Facial Action Coding System catalog, Elkman told The Wall Street Journal, “I can’t control usage…I can only be certain that what I’m providing is at least an accurate depiction of when someone is concealing emotion”. It claims to be part of the “neuromarketing” trend which allows marketers to measure and track…


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