Apple Acquires Emotient Artificial-Intelligence Startup

Emotient’s technology analyzes facial expressions to detect people’s emotions and sentiments to help companies understand their customers. Apple has acquired emotion-detection startup Emotient as the company continues to invest in businesses in a wide range of niches to add to Apple’s features and technologies.The Emotient purchase, which Apple made quietly without announcing its terms or sale price, was reported Jan. 7 in The Wall Street Journal.Emotient provides data about customer attention, engagement and sentiment by analyzing a user’s facial expressions and detecting their feelings with its cloud-based services, according to the company’s Website. “The company is at the vanguard of a new wave of emotion analysis that will lead to a quantum leap in customer understanding and emotion-aware computing,” the site states.The company’s services give “direct measurement of a customer’s…


Link to Full Article: Apple Acquires Emotient Artificial-Intelligence Startup