Apple Acquires Artificial Intelligence Startup That Can Read Emotions

Apple dives deeper into artificial intelligence by buying emotional analytics company Emotient. This is Cupertino’s latest in a series of recent acquisitions of companies well versed in AI. The tech giant however, did not say how much it paid for the San Diego startup. Apple Acquires Artificial Intelligence Startup That Can Read Emotions Emotient was founded in 2012 and has raised $8 million from investors like Seth Neiman and Intel, and had been tinkering around with products like Google Glass and other wearables. Its technology analyzes facial expressions to measure emotions like surprise, anger, joy, fear, contempt and disgust. Recent reports said that the AI firm was working with advertisers on how to incorporate reaction analysis into their advertising. CNN noted that virtual assistant Siri is the most obvious way…


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