AppCard nabs mln in Series B

AppCard, a marketing and loyalty platform for small and medium sized retailers, raised $20 million in Series B funding.  PLDT Capital, the investment arm of Philippine Long Distance Telephone Company, and Alexander Rittweger, founder of Loyalty Partner, led the round. Existing investors Founders Fund, Innovation Endeavors, and Jerry Yang also participated. PRESS RELEASE NEW YORK–( AppCard (www.appcard.com), an innovative marketing and loyalty platform for small and medium sized retailers, announced that it has raised $20 million in Series B funding. PLDT Capital, the investment arm of Philippine Long Distance Telephone Company (PLDT, NYSE:PHI, PSE:TEL) and Alexander Rittweger, founder of Loyalty Partner, led the round. Existing investors: Founders Fund (Peter Thiel), Innovation Endeavors (Eric Schmidt), and Jerry Yang also participated. AppCard empowers thousands of retailers to market directly to their customers in a personalized way. The technology combines item-level smart data…


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