App that recognizes objects with AI raises M

An augmented reality (AR) and artificial intelligence (AI) start-up has raised $54 million, with the investment fund of the Malaysian government jumping on board. British firm Blippar has created an app that can give you information about any object just by pointing your smartphone at it. It allows a user to point their phone camera at something such as a coffee mug or plant, and get detailed information about it. In the case of a coffee mug, Blippar’s app will tell users about the nearest coffee shops or the closest furniture stores to buy a new set. Khazanah Nasional Berhad, the strategic investment fund of the Government of Malaysia, led the $54 million round which included Blippar’s current investors, the start-up announced on Wednesday. The company was formed in 2011…


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