APEX TECH Talks Big Data, Virtual Reality and Artificial Intelligence on Day One

APEX’s technology-focused conference kicked off yesterday in Los Angeles with six presentations by industry experts. With a common thread that explored how technology can be used to improve the airline passenger experience, topics ranged from addressing new retail opportunities to applying passenger data to improve design and using artificial intelligence for deeper analytical insights. Read the highlights from each of the presentations below. Finnair’s Strategy for Capitalizing on Technology In the opening session of the day, APEX board member and Finnair’s chief commercial officer, Juha Järvinen, shared a timely insight on the revenue potential of the increasingly digital travel experience. With a strong focus on the Asian market, a region that’s seeing a quick adoption of mobile technology on the ground, Järvinen shared that Finnair has “a unique opportunity to be a…


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