Announcing MailChimp Pro: Advanced Data Analysis and Optimization Features for 9/Month

ATLANTA–(BUSINESS WIRE)–Today MailChimp announced its biggest release yet—the Pro package, a suite of intuitive testing, analysis, and reporting features designed to help businesses of all sizes optimize their email and e-commerce marketing. MailChimp has a reputation for making email marketing easy. Now, they’ve made it more powerful. The entire feature set costs only $199 in addition to a monthly plan. Multivariate testing makes it easier than ever to discover which campaign components perform best. MailChimp is the first service to offer true multivariate testing with a drag and drop editor. Comparative reports allow marketers to view performance over time, compare campaigns to each other in a single view, schedule recurring reports, and build segments based on reports. Priority support automatically directs Pro users to a special team of experts whenever…


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