Analytics startup MetricStory raises .4M to help marketers make sense of internal data

MetricStory co-founders Joshua Gebhardt and Brandon Nutter. Photo via MetricStory. Marketers can access more internal data than ever before thanks to high-powered software like Google Analytics. But having that information at your fingertips serves a limited purpose — getting actionable insights from data is what can really help companies make better business decisions.MetricStory wants to make that process more efficient with machine learning and algorithms. The Seattle-based startup today raised a $1.45 million seed round led by Elementum Ventures, with participation from Geekdom Fund, Wisemont Capital, Alliance of Angels, and individual investors like Rudy Gadre and Geoff Entress. The company was founded by Joshua Gebhardt and Brandon Nutter, both who previously worked at Seattle-based Analytics Pros. While there, the two founders helped clients like Yelp and Expedia get the most out of their Google Analytics data. But they noticed…


Link to Full Article: Analytics startup MetricStory raises .4M to help marketers make sense of internal data