Analysis of the 2012 Change in Pap Smear Guidelines. A Sequential Mixed-Methods Study

Introduction Social networking websites have fundamentally changed the way in which individuals and organizations communicate with each other [,]. Almost 75% of adults on the Internet use online social networking sites, including Facebook and Twitter [], which provide an opportunity for social interaction and a space to share ideas, opinions, and information []. Thus, the content shared ranges from news to personal experiences [], with health-related information commonly shared and discussed. For example, in a recent survey of adults, a large majority (80%) of younger Americans reported that they would share their personal health information on social media sites []. Similarly, in our previous qualitative examination of a sample of Twitter messages about mammograms and Pap smears, we found that a substantial proportion of the top messages within a 1-month…


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