An Intro To ‘Data-Science-Centric’ Agency Union Square Media

With an interesting backstory involving Tyra Banks and a commitment to being “data-science-centric,” marketing agency Union Square Media is one to know. The company, which claims  access to billions of vertical specific Web impressions monthly, counts Guthy Renker, Rue LaLa, AIG, ADT, Match.com and Lasik as clients and can target based on age, gender, location, native language, education level and household income. Below is a conversation via email with Josh Keller, president of Union Square Media. It’s been lightly edited for clarity and length. Real Time Daily: How was business in 2015? Keller: Our staff grew from 25 to 55, and we opened four more offices in the past year. Revenue was up 100%, and net profit was up 600%. RTD: Is it true you met USM cofounder Nick Matzorkis while guest-appearing on the talk show “Tyra”? (Watch here.) And now you…


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