Amway rolls-out e-commerce and artificial intelligence platforms in the Philippines

The firm launched its Hybris e-commerce system in the country in April, which was effectively the first time consumers and distributors could purchase online. The direct-selling giant has also been pioneering its chatbot AI software to improve online communication between consumers and representatives. The ‘chatting robot’ is said to provide round-the-clock information through social media channels. It has also been using its Amway Now (ANow) mobile application so distributors can begin and manage their businesses from their phones. Smartphone use The company has launched many of its technology-based innovations in the Philippines, due to the rapid growth in smartphone use and interest in e-commerce, before rolling them out in other Asian markets. It has now set a target to achieve 15% of sales in the country via online channels by the…


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