Amplero Achieves 400% Better Retention Marketing By Integrating New Sequential Churn …

SEATTLE, Sept. 23, 2015 /PRNewswire/ — Globys, the leading innovator in contextual marketing, today announced a major release of its Amplero solution. Now marketers can achieve 300% better churn prediction accuracy and up to 400% better retention marketing than when using traditional modeling techniques. Integrated into Amplero’s closed-loop performance marketing system is a new approach to churn modeling that provides marketers the ability to more accurately predict at-risk customers within a window of time that allows for deliberate action. As a result, marketers achieve a significant lift in retention impact.  “With traditional tools, marketers usually get a churn explanation – why the customer left – rather than a true and actionable prediction of churn risk,” said Dr. Olly Downs, chief scientist and CTO at Globys.  “With a modeling approach that’s based…


Link to Full Article: Amplero Achieves 400% Better Retention Marketing By Integrating New Sequential Churn …