American Express’s Use of Big Data and Machine Learning

by Angela Guess Bernard Marr writes in Data Informed, “American Express handles more than 25 percent of credit card activity in the United States and, in 2014, surpassed handling $1 trillion in transactions. The company interacts with people on both sides of transactions: millions of businesses and millions of buyers. So it’s no surprise then that American Express has no shortage of data. The only question for the company is how to leverage all of that data. In 2010, the company realized that traditional databases no longer would be sufficient for the data and analysis that it wanted to handle, and so the company brought itself into the age of big data by upgrading to a Hadoop infrastructure and bringing in machine learning algorithms.” Marr continues, “There’s an old saying…


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