Amazon’s Newest Acquisition Brings AI Image Analysis Expertise

Most consumers have no interaction with Amazon other than its admittedly sprawling retail empire. However, the eCommerce giant keeps making the case that it wants to be on the same level as Google, Intel and other tech companies — and it’s getting there through acquisitions. Bloomberg reported it had received confirmation from an anonymous source close to the deal that Amazon acquired Orbeus, a startup specializing in artificial intelligence image recognition, back in the fall of 2015. Orbeus had previously sold a deep learning engine called ReKognition API, but the startup’s website now says that sales are closed for the time being. “ReKognition API is no longer taking new customers,” Orbeus’ website explains. “But we’re up to new/exciting things.” It’s not readily apparent what Amazon would use Orbeus’ automated image recognition engine…


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