Airbnb: How big data is used to disrupt the hospitality industry

(Image Credit: iStockPhoto/GoodLifeStudio) Writing on Airbnb’s ‘Nerds’ hub, Riley Newman, head of data science, says: “A datum is a record of an action or event, which in most cases reflects a decision made by a person. If you can recreate the sequence of events leading up to that decision, you can learn from it; it’s an indirect way of the person telling you what they like and don’t like – this property is more attractive than that one, I find these features useful but those… not so much. This sort of feedback can be a goldmine for decisions about community growth, product development and resource prioritization… we translate the customer’s ‘voice’ into a language more suitable for decision-making.” The insight gained from this feedback enables Airbnb to ensure they concentrate…


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