AirAsia, Scottish firm in data analytics JV

PETALING JAYA: AirAsia Bhd’s data science unit MadCience Consulting Sdn Bhd has entered into an agreement with Scotland’s Big Data For Humans Ltd (Bd4h) to set up a data analytics joint venture (JV) in Asia Pacific. The JV will be responsible for building a software-as-a-service business in the region, with its first client being AirAsia. It will be operated through Big Data For Humans APAC Ltd (Bd4h APAC), which is expected to commence operations in the fourth quarter of this year. The Bd4h data science platform will be able to automate insights and generate action plans in real-time to provide AirAsia guests with the best offers based on their preferences across all channels. MadCience Consulting also subscribed to one million unsecured convertible loan notes issued by Bd4h for £1 million…


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