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SAN FRANCISCO – 14 Dec 2015: The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, announced today the launch of a new interactive online shopping experience powered by IBM’s Watson (NYSE: IBM). In keeping with The North Face brand’s mission of applying technology to transform the retail experience customers can now use natural conversation as they shop online via an intuitive, dialog-based recommendation engine powered by Fluid XPS and receive outerwear recommendations that are tailored to their needs. Developed in partnership with digital commerce technology agency and software solutions provider Fluid and powered by IBM’s Watson cognitive computing technology, The North Face experience harnesses Fluid’s Expert Personal Shopper (XPS) software to create a more engaging, personalized and relevant shopping experience. XPS…


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