AI technologies affect all corners of business, IT

Throwing artificial intelligence at your data to answer business questions is like using a tornado to blow out a match.In other words, just because artificial intelligence tools can provide answers doesn’t mean you should use them. If good old business intelligence tools do the job just fine, stick with what you know. But AI is a great way to uncover information hidden within vast amounts of data — as long as you’re willing to use the information that surprises you, according to Jana Eggers, CEO of Nara Logics, a synaptic intelligence company based in Cambridge, Mass. “If you aren’t willing to learn, don’t do an AI project. Do a regular analytics project,” Eggers said during her presentation at the TDWI Accelerate conference in Boston earlier this year. That’s sound advice in a time when all we hear about is the power and promise of AI technologies like cognitive computing, natural language processing and machine learning. Using AI judiciously can save companies a whole lot of time and money on a tech that’s exciting but may not be appropriate for the job. It’s also important to carefully consider where and when to use AI because artificial intelligence affects nearly all areas…


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