AI Requires Marketers To Rethink Search

Trying to understand consumer intent through search isn’t easy. We talk about it all the time like it’s as simple as dunking an Oreo cookie into a frosty glass of cold milk, pulling it out and tasting the chocolaty goodness. Unless you hold down the cookie it bobs up again, rather than sinking. What’s the point, you’re probably thinking. Artificial intelligence and cognitive language processing will become more advanced in the coming year, and marketers need to begin looking at new ways to explore intent and meaning from keywords and interactions, dig into the data, rather than let the words go allow them to disappear and lose the answers. “We’re constantly looking for new sources of data that let us go after the core problems,” said Daniel Singer, who became…


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