AI Machine Learning to Drive ‘Real Time Bid’ Advertising Spend to Bn Globally by 2021

Finally living up to the market hypeHampshire, UK – 5th September 2016: Juniper Research has found that machine learning algorithms used to enable more efficient ad bids over RTB (real-time bidding) networks will generate some $42 billion in annual ad spend by 2021, up from an estimated $3.5 billion in 2016.Machine learning; a subset of AI; has arrived at a point where it is both accessible as well as affordable to a wide range of stakeholders. Juniper anticipates that the technology will eventually permeate into nearly all industries in the next five years.Bots & Digital AssistantsIn the case of the media industry, machine learning is being used to develop so-called ‘bots’ and digital assistants, as well as maximise returns on digital advertising. In the case of the former, companies such…


Link to Full Article: AI Machine Learning to Drive ‘Real Time Bid’ Advertising Spend to Bn Globally by 2021