AI Is The New Machine Learning; Facebook Creating News Curation App

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Minority Report For Realz Forget machine learning; the new buzzword is AI. Publicis’ Sapient division, which focuses on digital tech, acquired a minority stake in the artificial intelligence company Lucid on Thursday. The goal is to create detailed histories of consumer buying patterns in order to understand years-long shifts in who buys a certain brand’s product. There’s ultimately an attribution play here, as better knowledge would enable sharper measurement of branding campaigns. Read the announcement. Facebook Seeks News Angle Facebook is working on an app, Notify, that allows users to create a curated feed of all the news they’d like to follow. So instead of getting sucked into watching a Facebook trending story like “Rat vs. Pigeon” (horrifying), someone…


Link to Full Article: AI Is The New Machine Learning; Facebook Creating News Curation App