AI can cure click fraud’s 0 million problem, and it won’t steal your job

IBM Watson isn’t just about beating humans at Jeopardy or recognizing English conversational speech with a meager 6.9 percent word error rate. It is part of a new breed of A.I. solutions that could change the way we do business forever. Fresh from the stage at NASDAQ Marketsite — as part of AdWeek New York — Steve Gold, CMO at IBM Watson, spoke with me about the future of A.I., machine-to-human interaction, and advertising technology. The first question most people ask about A.I. is, “Will it replace humans?” “What’s interesting about job displacement, not only in A.I. but in technology in general, is it’s the same conversation we’ve been having since the dawn of the computing age,” Gold told me. “IBM mainframes created jobs, rather than removing them.” And while some jobs…


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