agency of relevance typographic neuroscience

AGENCY OF RELEVANCETYPOGRAPHIC NEUROSCIENCESerif or sans-serif? A new scientific discovery has foundthat typography can impact sensory perception, such astaste. Brain imaging studies reveal that multiple areas ofthe brain become activated from typography.CULTURAL CHALLENGEJoin the Type Tasting Panel tolearn how typography impactsyour senses.T© SPARKS & HONEY 2015image: Romiana Lee/ SHUTTERSTOCK …


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