Affiliate Turns To AI, Machine Learning For Ad Fraud Detection, Attribution

Affiliate marketing company Impact Radius has locked its sights on artificial intelligence and machine-learning techniques, with aspirations of integrating the technology into attribution modeling and ad fraud detection to monitor campaigns across devices. Overtime programmatic technology combined with unified measurement and optimization will increasingly automate processes, according to Per Pettersen, CEO and co-founder at Impact Radius. “At this point you’re really competing on the merit of margin and lifetime value,” he said. When asked how artificial intelligence will change affiliate marketing and search, Pettersen said computers will analyze the data and make specific recommendations. “In theory, as systems get more sophisticated, the technology will make buying decisions,” he said, without the marketing having to cap the bid. Marketers are drowning in data and starving for actionable insights, Pettersen said. So…


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