Adviser claims neuroscience is key to good financial advice

Neuroscience is the key to extending the longevity of client relationships for financial advisers, according to a life planning and financial coach. Tina Weeks, financial life planner at London-based Serenity Financial Planning, reckons skills such as self-awareness are crucial for advisers giving face-to-face advice, as they make for richer and longer-lasting client relationships. She said: “In an ever-changing professional services landscape, your ability to develop meaningful client relationships is key. How you make people feel is the determining factor in building those relationships; how you make people feel depends on how you feel.” Asked if she was changing her approach to financial advice, Ms Weeks said she had no plans to, instead digging deeper into the science behind it, what we do works and how to replicate it. She admitted…


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