Advice from John Kelly: Preparing for Data Science Adoption (Part II)

This is the second part of my interview with John Kelly where he explains the most common challenges in terms of organization and why big data investment have not yet impacted companies at scale. In part one, he answered questions relating to data science team members, how they relate to other in an organization, and what major frustrations they face when using data science tools. John P. Kelly is the Managing Director of Berkeley Research Group, a predictive analytics practice that leverages econometrics and data science to help drive actionable and data-driven growth strategies & products. BRG empowers its clientele by applying data science to key strategy decisions being made in marketing, sales and operations. Some examples include dynamic pricing optimization, loyalty program design, site location analysis, predicting consumer behavior,…


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