Advertising Agency McCann Hires Artificially Intelligent Creative Director

McCann, the advertising giant, has hired an artificially intelligent machine as its new creative director. AI-CD β, as it’s known, will be responsible for analyzing data on popular Japanese television shows and then offering commercial guidance to McCann’s customers. It is programmed to take into account the success of previous campaigns when developing new proposals. The A.I. system will be in charge of real McCann accounts and presumably have a staff of human subordinates. The machine will join 11 recent college grads at the company’s new employee welcoming ceremony on April 1. How those young ad men and women feel about working for a robot after four years of education will likely be a major test of the feasibility of the A.I. manager. “The whole company is 100 percent on…


Link to Full Article: Advertising Agency McCann Hires Artificially Intelligent Creative Director