Advertisers Are Ready For Intelligence

More than half of companies participating in a recent survey said the applications they find the most essential apply intelligence, meaning that they have the ability to anticipate the outcome and take or suggest the next action. The intense focus on artificial intelligence at Advertising Week supports this point. Fifty-three percent of executives at companies that describe their most essential applications as intelligent are two times more likely to believe they will exceed their goals this year. The best companies are focused on translating overwhelming collections of data into intuitive experiences to power customer moments. The study — released by Bluewolf, an IBM consulting firm — focuses on Salesforce, but the findings provide much more insight into human behavior and what makes marketers and advertisers successful. The study focuses on…


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