AdTheorent ® Releases Q3 Mobile Ad Performance Report Summary for Beer, Wine & Spirits Vertical

NEW YORK–(BUSINESS WIRE)–AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, today announced summary findings from the Beer, Wine & Spirits industry mobile ad performance analyses conducted across its network during Q3 of 2015. Tapping its robust data-driven predictive modeling platform with a focus on the Beer, Wine & Spirits vertical, the Company analyzed user engagement across approximately 110.5 million impressions, seeking insights regarding the highest performing secondary engagement actions as well as factors influencing mobile ad engagement. AdTheorent’s Beer, Wine & Spirits category campaigns outperformed the industry average1 by 176 percent. Rich Media Advertising Delivered for the Beer, Wine & Spirits Campaigns Rich media drove strong ad engagement in Q3 — 76% higher than the industry average. Secondary ad engagement within rich media units was 362%…


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