AdTheorent ® Partners with Placed to Provide Real-Time Digital Campaign Optimization

NEW YORK–(BUSINESS WIRE)–AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, announced today its enhanced integration with Placed, Inc., the leader in ad to in-store attribution. This strategic integration allows AdTheorent to use Placed-powered intelligence to optimize campaigns during flight. Using Placed Optimization, which enables programmatic in-flight optimization, AdTheorent is able to develop predictive models which identify consumers with the greatest likelihood of visiting a retail location, ultimately increasing in-store visits, lowering the “cost per store visit” for advertisers, and driving incremental customers into the store. A Unique Approach: Powered by Predictive Targeting As part of the integration, AdTheorent receives ongoing data from Placed about features that drive consumers’ off-line behaviors which is used to inform AdTheorent’s predictive models, resulting in campaigns optimized by a myriad of…


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