Adobe ups data science game, revamps Marketing Cloud, launches co-op for cross device marketing

Adobe on Tuesday revamped its Marketing Cloud with a common user interface, deeper integration among its core tools, enhancements for mobile and more analytics features. The company, which will outline its enhancements at its Summit conference in Las Vegas, is also pivoting the Marketing Cloud to focus more on customer experiences. On the data science front, Adobe is adding digital marketing algorithms, features to predict and deliver experiences and capabilities such as smart tags, audience segmentation, lifetime value predictions and automated ad insights. These algorithms are being sprinkled throughout Adobe services such as Photoshop CC for content aware technologies and Document Cloud for image processing. John Mellor, vice president of business development and strategy at Adobe, said the company is in a unique position to combine content, data science and…


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