Adobe Upgrades Cloud With Data Science, Unveils Predictive Subject Line In Beta

Adobe announced a suite of upgrades to its marketing, document and creative cloud services on Wednesday, with data science taking center stage to help marketers better target at scale. Adobe has unveiled new data science capabilities across Adobe Creative Cloud, Adobe Document Cloud and Adobe Marketing Cloud to help brands deliver personalized experiences across a customer’s digital life cycle. The news was unveiled at the Adobe Summit EMEA in London. Adobe marketers can now create personalized, consistent advertising messaging across devices, leveraging Adobe’s machine-learning algorithms to optimize creative content based on the data profile of a customer or audience. A new Mobile Audience Acquisition feature helps brand marketers with proprietary mobile applications for downloads, with Adobe’s predictive data science capabilities that pinpoint the best mobile users to target. Adobe Create…


Link to Full Article: Adobe Upgrades Cloud With Data Science, Unveils Predictive Subject Line In Beta