Adobe Target Applies Data Science Rigor and New Algorithms to Personalize Content …

Last month, artificial intelligence, neural networking and data science took a collective leap forward when an AI program beat an expert player at the game of Go. Go had been widely considered the final frontier, a seemingly impossible hurdle with borderline-infinite complexity. Yet here we are. Go is on the verge of being solved. I’ve never played it personally, but the announcement still gave me goosebumps. Computing achievements like this one push us closer and closer to the highest heights in every field imaginable. It’s thrilling, isn’t it? But this is far from the only bright spot on the landscape—it’s also a thrilling time to be an Adobe Target customer, too. The organization is deeply invested in advancing data science rigor, with a keen eye on taking complex data sets and…


Link to Full Article: Adobe Target Applies Data Science Rigor and New Algorithms to Personalize Content …