Adobe Parses Target Audiences to Promote Brands

Parsing the segments of target audiences has become a time sink for retails and other data analysts looking to compare and contrast those segments to glean insights, spot overlaps and pinpoint meaningful differences among audience segments for particular brands. Adobe Systems (NASDAQ: ADBE) analytics unit said this week is leveraging machine learning to automate that time-consuming task by adding a segment comparison tool to its Analysis Workspace platform. The company said the framework automates the process of discovering the subtle differences between a brand’s target audience segments, including buyers and fence-sitters, while uncovering overlaps. It also compares individual data points to discover differences overlooked by overwhelmed data scientists. The audience segment comparison tool is the latest in a growing list of automation tools that leverage machine learning as a way…


Link to Full Article: Adobe Parses Target Audiences to Promote Brands