Adobe, Microsoft Partner In Cloud, Data Deal

Two unlikely rivals in cloud storage — Adobe and Microsoft — have formed a strategic partnership to help large corporations and advertisers making deep investments integrate their cloud infrastructure with data. Adobe will make Microsoft Azure the preferred platform for integration with its cloud services Marketing Cloud, Document Cloud, and Creative Cloud, whereas Microsoft will make Adobe its preferred marketing services for Dynamics 365 Enterprise. “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways,” Microsoft CEO Satya Nadella wrote in a prepared statement. Both companies said they are committed to collaborate on data integrations to ensure that customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications.…


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