Adobe incorporate new data science capabilities to marketing suite

Adobe has unveiled a series of new data science capabilities that further combine the creative aspect of human intelligence with the analytical power of data science. The new algorithms in Adobe Marketing Cloud will further simplify the process of extracting insights from billions of data points. Over 41 trillion transactions per year including 4.1 trillion rich media requests allow Adobe to bring data science to life. Marketers can use these insights to make better business decisions, focus on creating standout content, and benefit from recommendations and predictions they didn’t even know existed. The new capabilities complement existing data science features across all three Adobe Clouds. Adobe Photoshop CC, for example, includes capabilities like Facial Recognition, Content-Aware technologies, and Camera Shake Reduction. Adobe Document Cloud uses algorithms based on various image…


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