Adobe gives marketers a data-science boost with new cloud services

If the marketer’s goal is to reach customers with the right message, in the right place, at the right time, it stands to reason that deeper insight into any of those dimensions could only be a good thing. Enter Adobe, which just rolled out a raft of new data-science tools designed to help make that happen. Scheduled to be introduced Tuesday at the company’s Adobe Summit event in Las Vegas, the services bring new algorithms to the Adobe Marketing Cloud with the goal of helping brands deliver optimal customer experiences. In the Marketing Cloud’s Adobe Experience Manager, for example, a new Smart Tag feature taps machine learning to help marketers find Creative Cloud assets such as photos or videos. Smart Tag is available now. “Customers today often hire teams to…


Link to Full Article: Adobe gives marketers a data-science boost with new cloud services