Adobe Data Science Empowers Brands To Deliver Exceptional Consumer Experiences

LAS VEGAS–(BUSINESS WIRE)– Every time an individual makes a choice online or in an app, it’s a new data point. This data is a goldmine for marketers and advertisers. That’s where data science comes in. Algorithms built into apps and websites can assess an individual’s choices and tailor a customized experience – and they can spot unexpected patterns in the activity of large numbers of people, surfacing them for data scientists to further analyze and for marketers to apply in their work. Data science not only simplifies digital marketing processes, it powers the best, personalized experiences for consumers. Today at Adobe Summit, Adobe (Nasdaq:ADBE) unveiled a series of new data science capabilities that further combine the creative aspect of human intelligence with the analytical power of data science. The new…


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