Adgorithms: The new Albert of marketing science

IBM has Watson. Now Israeli startup, Adgorithms, has Albert. And while Albert has been trained to execute large-scale digital marketing campaigns more effectively than humans, he is not out to take your job – at least not yet.

Adgorithms, which listed on the UK Alternative Investment Market (AIM) in June, is one of a slew of startups using technologies associated with artificial intelligence and machine learning to automate and accelerate many digital marketing tasks. Adgorithms Albert software automatically optimises digital campaigns by reacting to trends in real time.

According to Adgorithms chief operating officer, Or Russo, Albert has been built to execute campaigns at scale while constantly improving campaigns through self-learning.

“That is the crown jewels, because once you are doing automatic decision making you have tonnes of data,” he said. “And if the machine is smart enough it can learn by itself second to second, unlike humans, who are learning from week to week or through a quarterly review.”

Because Albert is constantly monitoring performance, Russo said it is able to quickly identify fraud and unproductive traffic.