Adfest 2016: Of Artificial Intelligence, Big Data and Farting Squirrels

Pattaya | | March 17, 2016 A quick round up of some of the interesting sessions of Day One at Adfest 2016. Did you know that client briefs in China tend to be as obscure as this one? – “Be cute.” Or that consumers in Taiwan barely ever use their mobile phones to shop? Markets, and the behaviour of consumers therein, can be so starkly different regardless of the geographical proximity of said markets. The ‘other’ market the speaker was comparing Taiwan to, was China, not India. (India came up a lot in the context of Facebook and Free Basics). These are a few of my big takeaways from Day One at Adfest 2016, Pattaya, Thailand. The seminars brought with them some interesting insights about – and from speakers who…


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