Adello Receives the 2015 SVIEF Top 30 Innovation Award

REDWOOD CITY, Calif., Sept. 28, 2015 /PRNewswire/ — Adello receives the 2015 Top 30 Innovation Award from the Silicon Valley Technology Innovation & Entrepreneurship Forum. Adello was recognized for its unique technology that is transforming mobile advertising through data science. The company focuses on improving the efficiency in ad spent by identifying the most responsive customers through machine learning. This is a win-win situation: customers see less ads and advertisers sell more with the same advertising budget. The key to Adello’s success is its patented real-time analytics platform that evaluates billions of advertising impressions every day. For each impression, the scoring algorithms consider thousands of attributes to find those with the highest predictive power for a conversion. The key is to measure every single step in the customer journey and feed it back to the…


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