AdDaptive Intelligence Launches As The First Company to Bring Adaptive Intelligence to the Ad …

WALTHAM, Mass., Nov. 2, 2015 /PRNewswire/ — Boston-based AdDaptive Intelligence (formerly DataPoint Media), the adaptive intelligence ad tech company, announces today that it is the first to bring adaptive intelligence technology to the ad tech industry. Adaptive intelligence is a branch of artificial intelligence that combines the statistical estimation of big data with specific human knowledge and expertise. The adaptive intelligence technology developed by the company collects and analyzes actionable, live data to instinctively guide programmatic advertising. Brands and marketers don’t have the time and energy required to micromanage multiple systems, along with the repetitive, tedious, inane tasks associated with today’s chaotic ad tech landscape. AdDaptive Intelligence’s technology interprets and reacts to live data and then instinctively takes action to deliver handsfree results.”In this new era of programmatic 3.0, brands and…


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