Ad Blocking Is a Hot Topic for Marketing, Media Executives

ENLARGE Advertising Week kicks off Monday in New York. Photo: Desiree Navarro/Getty Images By Suzanne Vranica Suzanne Vranica The Wall Street Journal CANCEL Biography @VranicaWSJ Suzanne.Vranica@wsj.com Sept. 26, 2015 5:33 a.m. ET 0 COMMENTS When Advertising Week kicks off Monday in New York, ad-industry executives will convene to discuss all the hot new marketing trends, from the branded emoji craze to location-based targeting to artificial-intelligence-driven marketing. But beyond the excitement over newfangled approaches, there also will be plenty of hand-wringing over the very future of the ad business as it comes under threat. In the digital world, the growing popularity of ad-blocking is the crisis of the moment, threatening the nearly $60 billion online ad industry. But it is just the latest source of heartburn. Marketers are also worried about…


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