Acxiom Announces Industry’s First Privacy-Safe Marketing Analytics Environment

News Comment Print Article Email Permalink Acxiom Announces Industry’s First Privacy-Safe Marketing Analytics Environment Written on May 13, 2016  Author Adotas  | Tweet Connected, Closed-Loop Solution Measures Marketing Impact on Sales, Speeds Time to Insights and Bridges Data Science Skills Gap. Acxiom, an enterprise data, analytics and software-as-a-service company, announced the Acxiom Marketing Analytics Environment™, a privacy-safe, closed-loop marketing analytics solution that allows clients to quickly leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment. According to a recent report¹ written by Forrester Principal Analyst, Jennifer Belissent, PH.D., “While 73 percent of companies understand the business value of data and aspire to be data-driven, just 29 percent confirm that they are actually turning data into action.” In order to transform…


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