AcuityAds Acquires Social Data Leader 140 Proof for up to M USD

Deal adds social and mobile targeting to AcuityAds’ programmatic marketing platformTORONTO and SAN FRANCISCO , Aug. 11, 2016 /CNW/ – AcuityAds Holdings Inc. (AT.V) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across mobile, video, social and display, is pleased to announce that it has entered into a definitive agreement to acquire industry-leading social and mobile targeting company, 140 Proof, Inc.140 Proof is a mobile tech company whose key product is a high-scale interest-targeting tool for brands. By analyzing over 20 billion interest signals from a universe of over 700 million public social profiles, the company models and sells custom audience profiles and ad-targeting to brands.  140 Proof holds a patent on its Blended Interest Graph technology, which powers its…


Link to Full Article: AcuityAds Acquires Social Data Leader 140 Proof for up to M USD

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about homeAI.info and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!