AcuityAds Acquires Social Data Leader 140 Proof for up to M USD

Deal adds social and mobile targeting to AcuityAds’ programmatic marketing platformTORONTO and SAN FRANCISCO , Aug. 11, 2016 /CNW/ – AcuityAds Holdings Inc. (AT.V) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across mobile, video, social and display, is pleased to announce that it has entered into a definitive agreement to acquire industry-leading social and mobile targeting company, 140 Proof, Inc.140 Proof is a mobile tech company whose key product is a high-scale interest-targeting tool for brands. By analyzing over 20 billion interest signals from a universe of over 700 million public social profiles, the company models and sells custom audience profiles and ad-targeting to brands.  140 Proof holds a patent on its Blended Interest Graph technology, which powers its…


Link to Full Article: AcuityAds Acquires Social Data Leader 140 Proof for up to M USD