A simplified analytics strategy for data-driven business outcomes

Companies are increasing their interest in analytics and experiencing the resulting data-driven benefits, such as improved business operations or customer engagement. At the same time, some businesses remain challenged by the complexity that analytics can generate, and find it difficult to uncover real business opportunities and achieve their desired outcomes. Pursuing a simpler and more straightforward path to revealing the key insights from data can help companies make insight-driven decisions that add value. The real-time delivery of analytics could help a company speed up the execution of analytics projects and improve the overall service quality of an organisation. This can be done by  accelerating and liberating data through a data supply chain that’s built on a hybrid technology environment.  By combining a data service platform with emerging big data technologies,…


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