A Personal Shopper at Your Fingertips: How Reflektion is Tapping Artificial Intelligence to …

Reflektion–which delivers innovative “individualized commerce” technology for retailers–recently announced it has raised $18 million in Series B financing led by Battery Ventures. Here, Powered by Battery chats with CEO Sean Moran about the how the company is aiming to transform digital retail, partly by leveraging new types of artificial-intelligence technologies. Powered by Battery: We hear a lot about “personalization” and predictive analytics when it comes to online retail. How does Reflektion and “individualized commerce” fit in? What exactly do you do? Sean Moran: Basically Reflektion is tapping into the next-generation capability for retail connection with its customers. We’re enabling, with the latest technologies, for brands to have what you might call individual conversations with consumers at all their digital touch points. We use actual consumer behavior–the things they’re looking at…


Link to Full Article: A Personal Shopper at Your Fingertips: How Reflektion is Tapping Artificial Intelligence to …