A Neuroscientist Patiently Explains the Allure of the Adult Coloring Book

A few months ago, I caved: I bought myself a coloring book. And maybe you did, too, or perhaps you received one as a gift for the holidays. According to a recent Fortune article, adult coloring books are one of the biggest contributors to this year’s boost in print-book sales. With over 11,000 search results total, five of Amazon’s current top 15 best-selling books are coloring books.A few nights a week, I look forward to curling up on the couch with my ever-growing collection of colored pencils, tuning in to the latest episode of Serial, and scribbling away at mandalas and Harry Potters — but I still find the trend strange. I’ve always had a penchant for making new things from scratch — painting, knitting, writing, drawing, baking. But with my…


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